As a branch of philosophy, Aesthetics deals with the concepts of aesthetic experience and the aesthetic properties, which relates to the works of art. But, this point of view restricts the aesthetic experience from its scope, which affects our lives on a daily basis; the things we buy, the way we decorate the spaces we choose to live in and ...
During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities, but also businesses to respond with low prices and plain products and services. So why many companies, in food, tourism, home, telecom e.t.c. markets follow another tactic? How important is the sensory brand experience? How business deal with sensory brand experiences For ...