Being at the Mediterranean Congress of Aesthetics with exceptional professionals, is not something that happens every day. That inspired me to present my paper about “Everyday Aesthetics; Kazantzakis’ Japan“. That work combines the classical and contemporary philosophy about Aesthetics, but also presents how a famous Greek inspirational man, author Nikos Kazantzakis, perceives the aesthetics of a different culture, such as ...
Mina Apostolidis talks about chocolate aesthetics. ...
During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities, but also businesses to respond with low prices and plain products and services. So why many companies, in food, tourism, home, telecom e.t.c. markets follow another tactic? How important is the sensory brand experience? How business deal with sensory brand experiences For ...