In a world driven by productivity and efficiency, the importance of care often takes a backseat. However, the aesthetics of care offer a refreshing perspective that emphasizes the value of nurturing relationships, promoting well-being, and creating meaningful experiences. In this article, we will explore how the aesthetics of care can positively impact both businesses and our lives in general, fostering ...

Aesthetic Intelligence in Healthcare ...

As a certified Project Management Professional (PMP), with focus on wellbeing at work, I am passionate about fostering creativity, as well as positive team dynamics. Recently, I had the privilege to participate in a workshop on ‘Systemic Design Thinking for Creativity‘ of the 11th EUS International Congress & 17th HSSS National & International Conference, which sparked the development of a ...

During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities, but also businesses to respond with low prices and plain products and services. So why many companies, in food, tourism, home, telecom e.t.c. markets follow another tactic? How important is the sensory brand experience? How business deal with sensory brand experiences For ...

When people ask me what I do, I usually answer “I’m a project manager and I teach aesthetics in everyday life and business”. The latter creates curiosity. ”How can you teach aesthetics in everyday life and business?” They ask. Defiance switches to curiosity on their faces. ”I cannot”, Ι answer. ”I teach people to let themselves live and work in ...